Facebook and Instagram campaigns
Talk through social objectives, who you want to reach, creative needs and how conversions are tracked.

Paid media for South African businesses
Facebook Ads Agency Africa, an independent agency in Pretoria, Gauteng, plans Facebook, Instagram, Google and native campaigns around your audience, goals and the numbers you want to track.
Channels we discuss
Social feeds, search results and news-site placements reach people in different moods. The right mix depends on what you sell and who buys it.
Talk through social objectives, who you want to reach, creative needs and how conversions are tracked.
See how search ads can put you in front of people already looking for what you offer.
Discuss Taboola and Outbrain placements, which creative suits them and the readers you want.
Agree goals, budget, measurement assumptions and how reporting will work before launch.
Insights
Photo: Walls.io
Turn a broad creative idea into a bounded comparison with a stated variable, a meaningful outcome and a review plan before spending.
Read article: Plan an advertising test around one questionPhoto: Isaac Smith
What the Advertising Regulatory Board code expects from claims that can be objectively checked, and how to prepare evidence before an advert goes live.
Read article: Hold the evidence before you publish an advertising claim in South AfricaPhoto: Elena Mozhvilo
The conditions the ARB code sets for comparative advertising in South Africa, and how to keep a comparison factual, fair and provable.
Read article: Compare your offer with a competitor without breaking the advertising codeBriefing
Bring the business goal, the audience and a budget range. We can then talk about which channels fit and how you would know if they worked.
Sales, leads, sign-ups or awareness: say what a good month looks like for your business.
Channels, creative needs, budget, who does what and when the campaign runs.
Define a conversion, the reporting schedule and the assumptions behind any performance claim.
Straight talk
Channels, getting started and why nobody can promise results.
The service scope covers advertising on Facebook, Instagram, Google, Taboola and Outbrain.
Use the meeting link or email address to introduce your organisation, what you want to achieve and the campaign you have in mind.
No. Results depend on budget, audience, creative, offer, market conditions and measurement. Agree objectives and reporting before committing spend.
No. This is an independent marketing agency. Platform names describe advertising channels and do not mean a partnership or endorsement.
Book a chat
Introduce your business, your goal and the channels you are curious about, and Facebook Ads Agency Africa can reply. Booking a conversation does not confirm a campaign, a budget or any agreed result.
Location information
Ext 2, Menlyn Maine, 194 Bancor Avenue, Park Lane West Building, Waterkloof Glen
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